VIE PRIVÉE Guest House Rebranding
Client : Hunest, ltd.
2017 - 2018
Work Scope:
Brand Identity / Naming / Signage / Interior Styling / Print Design / Web Design
Guest house VIE PRIVÉE is a second brand of HAVET which is located in Yeong-duk, South Korea.
Its overall concept is more casual and playful. The name was inspired by movie "VIE PRIVÉE ("A very Private Affiars").
Based on the brand value, it provides space to complete customers' precious holiday like a movie.
It uses the simplest and most beloved color combination, black&white to capture graphic elements from classical movies.
In addition, the shape of film strips and frames also were applied as graphic motifs.
ARTICHOKE Design Studio / Photographed by Eun Hwa Huh
